Cultural Tourism Accelerator Program

Published on Wednesday, 24 November 2021 at 12:30:00 PM

Regional Arts - Cultural Tourism Accelerator Program

The Cultural Tourism Accelerator Program is a new, $5 million financial support opportunity for regional, rural and remote communities across Australia.  The aim of the program is to enable arts organizations to promote and develop cultural events to increase tourism.

There are four grant categories:

  • Flash Marketing Campaign $2,500; a competitive quick response grant for upcoming projects to extend digital or grassroots marketing into a new visitor market.
  • Targeted Marketing Campaign $10,000; a strategic and targeted marketing campaign to achieve a particular visitation outcome. The campaign will accompany an existing project, event, festival, venue or annual program.
  • Experience Initiative $10,000; an initiative that adds an offer or experience to an existing program, to increase visitation or extend the visitor experience of ‘place’.
  • Partnership Initiative $15,000; an initiative that develops a partnership with hospitality, accommodation, retail or events businesses to increase visitation and develop cross markets.

Curious to know more?  Visit Regional Arts Australia for grant guidelines, information session details, timelines and application details.

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