Published on Monday, 24 August 2020 at 1:13:00 PM
The Southern Forests & Blackwood Valley Tourism Association is our regional tourism association. The Association has been actively promoting our region as a unique tourism experience and brand. The Association was formed after years of consultation with the local and regional tourism operators and wider business community. This news article touches on some of the key opportunities that the Association has brokered in an attempt to raise the profile of our region.
The Association brokered a great deal for TV promotion whereby local businesses could advertise on GWN7, 7Mate and 7Two ($1,215 for 3 months of advertising!). The Emergence Campaign was also supported with TV advertising by the Shire of Bridgetown-Greenbushes to promote Bridgetown, Greenbushes and the Regional Bridle Trail. This campaign will roll out from August/September 2020 for 3 months and is aimed at capturing the ‘COVID19 restricted WA traveller’ to encourage local and regional tourism and economic recovery. You can view the details of the campaign here.
The Association has also promoted the opportunity to feature on SBS Trail Towns. This will result in a unique 30 minute TV program highlighting the region as a mountain bike, horse riding, kayaking and walk trail recreation tourism destination. The Shires of Bridgetown-Greenbushes, Manjimup and Nannup as well as Donnybrook-Balingup and the Association itself are all funding partners for this program. Stay tuned for more details including airing dates!
Louise Stokes, Chairperson of the Association recently chatted to Barry Green on Radio WA about tourism in our region. You can hear the full interview here.
Developing a brand to market the region to the wider state, national and international tourism markets was always a key focus. New signage aligned with the Association’s logo and tagline is also currently being designed to welcome visitors to the Southern Forests & Blackwood Valley region where visitors can experience “a world away from the everyday.”
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